Content 201: High-Value B2B Assets & Measurement with Amanda Natividad

Join our chat with Amanda Natividad (  / amandanat  ) , VP of Marketing at SparkToro (  / sparktoro  ) , for a deep dive on achieving quality over quantity with your content marketing.






Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth.






We will cover:


Moving past the content treadmill and understanding how asset scarcity drives value in B2B.


Implementing a framework where every asset has a clear client, a defined job, and a measurable metric.


Measuring Success using a balanced set of leading and lagging indicators


Applying the "quality" framework to your channels, from long-form blog posts to strategic social media engagement.


Case Study: We'll use the success of companies like Dreamdata to illustrate how employee-driven content can directly lead to increased demos and revenue.






Learn how to treat content as a genuine asset that attracts high-intent prospects and drives your company's growth.


Follow Amanda Natividad on LinkedIn:   / amandanat  






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