Objectives Your Podcast Needs To Drive Results For Your Business

Turning your podcast into a results-driven tool for your business can feel overwhelming without the right strategies in place. Today, we’re diving into the essentials of setting clear podcast objectives that align with your business goals. Discover how to create workflows that maximize efficiency, optimize your content for growth, and deliver real value to your audience.

From brainstorming unique ideas to using tools like TubeBuddy and ChatGPT, I’ll guide you through strategies that elevate your podcast’s reach. Plus, I’ll share actionable insights on embedding your podcast for better SEO, crafting lead magnets to grow email lists, and how to approach monetization effectively. Whether you’re just starting or looking to refine your process, this video is packed with tips to help your podcast drive measurable results for your business.

Episode Highlights
🟢 How to build a seamless workflow for video and audio podcasting.
🟢 The role of brainstorming and research in crafting compelling content.
🟢 Why defining objectives is critical for podcast growth and success.
🟢 Tools like TubeBuddy and ChatGPT that streamline podcast production.
🟢 Tips for enhancing your podcast audio quality with the Rodecaster Pro 2.
🟢 The importance of embedding podcasts for website SEO.
🟢 Monetization strategies using lead magnets and email lists.

Chapters:
0:00 - Introduction
3:33 - What my workflow looks like for YouTube podcasts going to audio
7:35 - Doing your research for your content piece
8:10 - Utilizing ChatGPT for brainstorming topics
8:50 - The value behind TubeBuddy
11:10 - Identifying holes in topics on the search results page on YouTube
13:00 - Outlining your podcast episode
14:15 - Recording the podcast using Notes software and hardware
18:05 - Audio processing for video with Ecamm explaining high-volume, low-competition for TubeBuddy
25:30 - Identifying your podcast objectives
28:02 - Throwing content at the wall to see what sticks
29:48 - Podcast objective analogy
31:04 - Why are your podcasting objectives?
33:05 - What do you need podcasting objectives?
39:25 - Examples of key podcast objectives
45:20 - How objectives drive podcast growth
55:13 - Q&A
58:30 - Noise reduction tips for podcasters
1:03:35 - How to become a better podcast host
1:05:23 - How to create merchandise if you need a small order
1:07:44 - What equipment do you need to switch to video podcasts if you already have the audio equipment?

Connect with Shannon:
LinkedIn: 💼   / shannonjhernandez1  

Resources & Links:
✅ Essential Equipment Guide To Starting a Podcast - https://www.thepodcasttherapist.com/q...
✅ Support the Ad-Free version of The Podcast Therapist - https://thepodcasttherapist.com/adfree

Other Links and Affiliates:
🔷 TubeBuddy Affiliate Link - https://www.thepodcasttherapist.com/T...
🔷 Create a video podcast with Ecamm - https://www.thepodcasttherapist.com/e...
🔷 Noise Reduction Tool For Descript - https://www.thepodcasttherapist.com/g...
🔷 Build your business and podcast with Kajabi - https://www.thepodcasttherapist.com/k...
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🔷 Last Week's Episode About YouTube Podcasts -    • Why Your Podcast Needs to Be on YouTube in...  
🔷 Rocketbook - https://www.thepodcasttherapist.com/r...
🔷 Mastering Podcast Interviews eBook - https://www.thepodcasttherapist.com/i...
🔷 Podcast Launch Checklist - https://www.thepodcasttherapist.com/plc
🔷 Podcasting Payouts Audiobook - Learn all the ways you can monetize your podcast by listening to my audiobook, Podcasting Payouts. 50% Discount for a Limited Time - https://www.thepodcasttherapist.com/p...

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