Marketing Strategies for CMOs in a Disruptive Era - Part 2
Автор: ISB Executive Education
Загружено: 2025-01-22
Просмотров: 35
How can organisations strike a balance between short-term marketing gains and long-term sustainability?
Ron Berman, Associate Professor of Marketing, The Wharton School, University of Pennsylvania, shares insights into strategies for optimising marketing budgets, and discusses key trends shaping the future of marketing, on the second episode of Insight Edge.
Insight Edge is a brand new series from ISB Executive Education that distils complex topics into clear, impactful analysis for business professionals, through sharp, straight-to-the-point insights from academia on industry trends and challenges.
#digitalmarketing #marketingstrategies #ISB #ISBExecutiveEducation #ISBExecEd #sustainability
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