Cracking Social Engagement
Автор: IBU Official
Загружено: 2025-09-05
Просмотров: 28
This award-winning academic publication, Advancing Higher Education Marketing through Social Media and Machine Learning: Comprehensive Strategies and Case Studies, authored by Mersid Poturak, Engin Obucic, and Dino Keco, explores how higher education institutions (HEIs) can enhance their marketing strategies by integrating social media approaches with machine learning techniques.
The book focuses on predicting user engagement on Facebook through the analysis of visual content and related features. It sets out detailed methodologies for data collection, preprocessing, and the application of supervised machine learning algorithms, supported by 24 mini-case studies of leading universities worldwide.
By combining theoretical frameworks with applied research, this volume provides HEIs with data-driven insights and practical recommendations to optimise digital marketing campaigns, strengthen institutional visibility, and foster more engaged online academic communities.
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