“I’m Not Ambitious”: Sascha Fitness on Passion, Panic Attacks, and Postpartum Realities

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Today, Valeria sits down with Sascha Barboza, the powerhouse behind the Sasha Fitness brand. From her beginnings as a blogger in Venezuela to building a multimillion-dollar supplement empire, Sascha shares her entrepreneurial journey, rooted in passion, resilience, and authenticity. They delve into topics like navigating cultural shifts, the challenges of being a pioneer in the female fitness space, and the delicate balance of maintaining credibility in a fast-paced digital age. Sascha also opens up about her decision to prioritize quality over quantity, why her content strategy is about trust over trends, and how she balances her personal and professional identity.

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What We Talked About:
00:00 Intro
02:35 Sasha's Journey to Fitness Fame
05:44 Early Life and Influences
07:33 Building a Business Empire
10:22 Family and Personal Values
14:20 Challenges and Successes
21:41 Partnership and Business Dynamics
32:01 Reflections on Venezuela and Future Goals
33:04 Challenges of Venezuelan Immigrants
34:45 Returning to Venezuela: Risks and Rewards
36:10 Cultural Differences: Miami vs. Venezuela
38:21 Parenting and Body Image
42:28 Evolving Fitness Philosophy
50:59 Hormonal Health and Aging
57:08 Therapy and Mental Health
01:03:29 Balancing Success and Personal Life
01:06:12 Conclusion

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