Retail Media at Scale — AI, Inventory & Creative That Drive ROAS | Raj Kumar Achanta (CommerceIQ)

Raj Kumar Achanta (Director, Customer Success — CommerceIQ) joins Rishikesh on Dawdle.live to explain how retail media has matured into a full-funnel business lever. We cover practical frameworks for connecting media → inventory → content → pricing, automation vs. human oversight, and what brands & agencies must master to deliver sustainable growth on Amazon, Walmart and other marketplaces.

What you’ll learn

Why retail media success depends on cross-functional alignment (media, supply chain, content).

How automation/ML supports scale — and when human review must stay in the loop.

Key operational differences between Amazon and Walmart ad platforms.

Tactical advice for building high-impact retail media programs and career tips for marketers.

Chapters

0:00 — Intro & Raj’s journey
2:15 — Evolution of retail media (sponsored listings → AI)
6:20 — Core levers for ROAS at scale (content, pricing, inventory)
12:30 — Automation, ML & augmented intelligence in campaign management
17:40 — Predictive planning: budgets, forecasts, and data inputs
21:20 — Closing the loop: media → supply chain → profitability
26:00 — Amazon vs Walmart: strategic differences
31:00 — Future of shoppable content, generative AI & advice for new professionals
36:00 — Wrap up

About the guest
Raj Kumar Achanta — Director, Customer Success, CommerceIQ. 12+ years in e-commerce, ex-Amazon Service Provider Network; led media programs across Amazon DSP, Walmart and large retail media budgets.


Contact / Partnerships
For podcast inquiries, partnerships or speaker invites: rishikesh@dawdlelive

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