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Digital Customer Behaviour
Автор: Dion Petrela
Загружено: 2025-10-27
Просмотров: 4
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Week 3 - Digital Customer Behaviour
This video covers key insights from digital customer behaviour, including the non-linear customer journey, the digital buying center, and the importance of online experience. Real-world relevance theoretical frameworks are also discussed.
Source: Smith, J. (2025). Digital customer behaviour in e-commerce. Journal of Marketing Research, 12(3), 45-60.
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