This brand has stayed relevant over 70 years for its GENIUS marketing strategy!

This brand has stayed relevant over 70 years for its GENIUS marketing strategy!

This 70-year-old brand always stays so fresh and relevant that it's a part of every major conversation in India. This brand is not only a subject of discussion in its business genius but also for its marketing genius!

In the fast-paced world of news and trends, brands spend millions to stay relevant. But one iconic Indian brand found a simple, cost-effective, and brilliant way to do it: with a witty cartoon girl and a daily dose of commentary.

Welcome to Day 6 of Marketing Mastery series.

Amul's genius is 'moment marketing.' They don't just react to news; they become a part of it. These hand-drawn ads are so timely and clever that they've become a cultural institution, shared and loved by generations. It's a masterclass in building brand recall without massive ad spends.

They proved that relevance beats high production every single time. It's truly a case of 'utterly, butterly, brilliant' marketing!

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