OpenAI Takes Stake in Thrive to Embed AI Inside Enterprises

Quick summary
OpenAI has taken an ownership stake in Thrive Holdings to pilot a new “inside-out” playbook for enterprise AI adoption. Instead of selling off-the-shelf software, OpenAI will embed its engineers and researchers inside Thrive’s portfolio companies, starting with high-volume, rules-based functions like accounting and IT. The aim: deliver measurable gains in speed, accuracy, and efficiency and produce a repeatable, scalable model for AI-driven business transformation.

What you’ll get in this video
A clear breakdown of the partnership and why an ownership stake matters
The three-step approach: embed OpenAI teams, focus on accounting/IT, measure real results
Key quotes: Joshua Kushner — “The difference here is huge.” Brad Lightcap — “We hope this partnership serves as a model for how businesses and industries around the world can deeply partner with OpenAI.”
Why it matters: a potential new blueprint that shifts AI from being pushed onto companies to being pulled in from within

Why you should watch
If you build, run, or advise businesses (or create AI products for them), this could change how adoption, ROI, and change management work across industries. Early wins in accounting and IT could unlock a repeatable path to broader transformation.

Engage
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