Creating the Modern Media Company | SXSW Interactive 2016

When Apple released their infamous 1984 commercial during the Super Bowl, it in many ways encapsulated the media landscape at that time: to market a brand was to place a splashy 30 second TV buy. Over a decade ago, Facebook was born and, building on the momentum of platforms like MySpace, transformed how we discover and share the things that entertain us and are important in our lives. Every generation has their own set of brands that define the medium on which they were built: radio brands, magazine brands, TV brands, and now digital media brands.

Jim Bankoff, the Chairman and CEO of Vox Media, has built a business around redefining what it means to be a successful modern media brand by combining the smartest digital voices—such as Ezra Klein, Kara Swisher, and Nilay Patel—with advanced technology and data solutions that power the eight media brands in the Vox Media portfolio. Today, Vox Media connects with an audience of 170 million affluent and educated young adults globally. In this discussion, Bankoff explores how Vox Media has become one of the fastest growing media companies of today and what the short, mid, and long term view of the digital media landscape looks like for publishers and brands alike.

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