How Bill Ragan Roofing Tripled Revenue with Endless Customers

Ep.117 - Most companies say they care about education. Few build their business on it. In this episode of Endless Customers, Alex Winter sits down with Taffy Ragan and Matt Carter from Bill Ragan Roofing to unpack how a Nashville roofer tripled revenue by getting radically helpful with content and smarter with sales. It is a practical, no-fluff look at what happens when leadership commits, a content manager owns the plan, and the team sticks with it.You will hear how they made the Endless Customers System™ their daily playbook, from publishing to sales conversations to brand awareness. Real stories. Real wins. Lots you can borrow for your own team.

Highlights include:
Hiring a content manager and building a clear publishing cadence
Using Assignment Selling to shorten sales cycles with 1:1 video and pre-meeting content
Why localizing topics for Nashville made traffic far more valuable
Printing the Scorecard, tracking progress, and getting sales and marketing in the same room
The #FunRoofer radio campaign that boosted name recognition and made the phone ring
How they rode out a slow year and are now on pace for the biggest year in company history

If you want your team’s content to drive better-fit leads and easier sales conversations, this one is worth a listen. 

Subscribe, rate, and follow for more straight-shooting conversations about content, sales, and building a brand people trust.

#EndlessCustomers #BillRaganRoofing #ContentMarketing #AssignmentSelling  #SalesEnablement #B2BMarketing #IMPACT  #MarketingLeadership

Chapters:
0:00 – Do You Want to Get Left Behind?
0:29 – Introduction to Endless Customers
1:10 – How Bill Ragan Roofing Built a Culture of Transparency
2:09 – The Origin Story: 35 Years of Roofing in Nashville
3:07 – How Taffy Discovered Marcus Sheridan and Endless Customers
4:00 – Hiring a Content Manager and Partnering with IMPACT
5:33 – Matt’s Journey from Writer to Digital Marketer
6:40 – The Power of Coaching and Accountability
8:05 – Growing from Content Writer to Marketing Leader
9:03 – How Coaching Transformed Their Entire Team
10:05 – Going All In: Printing Their Scorecard and Hitting Goals Early
11:00 – The Results: From 200 Visitors to National Recognition
12:40 – Building Trust and Becoming Industry Teachers
13:50 – When Global Attention Became a Local Branding Lesson
15:00 – Insurance Content: Turning Confusion into Trust
16:20 – How Content Changed Their Sales Conversations
17:15 – The Role of Assignment Selling in Their Growth
18:00 – Sales and Marketing Alignment at Bill Ragan Roofing
18:50 – Tripling Revenue Since 2019
20:00 – The Power of Long-Term Consistency
21:00 – How a New Salesperson Closed an $80K Deal
22:10 – How Content and CRM Worked Together to Win Big
23:00 – Radio Advertising: The “Fun Roofer” Campaign
24:00 – Blending Humor, Branding, and Trust-Building
25:00 – Final Takeaways: Culture, Consistency, and Transparency

——————
Want Endless Customers?
👉 Book a free coaching session with IMPACT: https://bit.ly/4dS8xiN
👉 Free Marketing and Sales Assessment:
https://bit.ly/3KkuxVR
👉 Free Website Performance Assessment:
https://bit.ly/3yLGkKa