How to Write Your Political Campaign Plan | Start Your Campaign the Right Way

Ready to start writing your campaign plan? Download NDTC's popular campaign plan template and learn more about using it here!
https://traindemocrats.org/blog/campa...

Building a successful political campaign requires careful, detail-oriented planning. This training with Jordan Berg Powers, executive director of Mass Alliance, is designed to walk learners through the different components of how to build and use your campaign plan. This includes determining your vote goal, developing a digital communications plan, fundraising tactics, and more.

A well-developed fundraising plan is the backbone of any effective campaign. Learn how to start raising campaign contributions here: https://traindemocrats.org/course/wri...

Refine your campaign’s communications strategy with our course on creating a political campaign communications plan: https://traindemocrats.org/course/cre...

Your vote goal is a crucial piece of winning any political campaign. Get help calculating it here: https://traindemocrats.org/blog/calcu...

Finally, join NDTC’s Candidate Community to connect with other candidates, campaign staff, and local leaders:   / traindemocrats  

Chapters:
0:00 intro
0:58 Intro to training
2:24 Training Objectives
3:00 Why you need a campaign plan
5:47 What is a campaign plan?
7:57 Your win number and vote goal
12:22 Campaign plan definition and components
17:12 Phases of an election cycle
21:25 Discussion and questions: What initial pieces of info do you need to begin building a campaign plan?
31:05 Refresher: campaign plan components and subcomponents
35:28 Creating a field plan and determining your vote goals
42:57 Creating a fundraising plan
48:15 Creating a communications plan
56:02 Your digital plan
1:01:11 Your Get Out The Vote (GOTV) Plan
1:06:27 Your operations plan
1:10:49 How to use your plan: plan, track, and adapt
1:14:49 When you need to make decisions to adapt the different components of your plan
1:16:00 Key takeaways
1:16:28 Final questions from learners and outro

Click below to view a transcription of this lesson:
https://docs.google.com/document/d/1-...

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