David Sedgwick on Human Connection Through Design

David Sedgwick is the founder of Studio DBD, an independent design studio based in Manchester. For over two decades, he has shaped the city’s creative identity through branding projects, exhibitions, and collaborations that celebrate people as much as design itself.

In this talk, David Sedgwick explores how human connection sits at the heart of both his work and life, emphasizing the importance of slowing down, staying close to people, and finding balance between creativity and everyday living. He opens up about curating exhibitions between Manchester and Barcelona, the lessons that shaped him, and the need to stay grounded amid the rapidly shifting landscape of design in the age of technology.

Check out David Sedgwick’s work:   / studiodbd  

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00:00 - Introduction
03:07 - MCR x BCN Project
11:41 - The Design Scene in Manchester
17:56 - The Impact of AI and Technology on Design
20:37 - The Importance of Human Connection in Design
24:00 - Collaboration and Co-Creation with Clients
31:06 - The Journey of a Designer
38:52 - Defining Success
43:50 - Authenticity in the Creative Process
52:11 - Biggest Regret
56:22 - Future Aspirations
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