Avid updates ProTools and Media Composer, adds AI features and intros “responsible AI” at NAB Show

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👉 About This Video
In this interview, Larry Jordan and Shailendra Mathur, VP, Architecture & Technology at Avid Technology, discuss
the latest features in Avid's ProTools and Media Composer;
the role of AI in media, a central focus of Avid, as he emphasizes “responsible AI;”
and examples of how Avid is implementing AI features in both applications.
It's a great conversation you want to see!

Many thanks to Axle AI for sponsoring our interviews at NAB Show 2025!

Learn more about Avid Technology: https://www.avid.com

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