How to Design your Brand Identity - Hoodzpah Design's Branding Tutorial | Adobe Creative Cloud

Do you want to improve your brand identity and create cohesive designs for your company and personal brand?
Join Amy and Jennifer Hood from Hoodzpah Design as they create and design a brand identity for a fictional company! Watch as they show you how to interpret a design brief and create a custom logo using Adobe Illustrator, and take their designs into Photoshop and InDesign to design mockups for business cards and packaging!

Guests + Hosts Amy and Jennifer Hood are twins as well as co-founders of Hoodzpah Design, a branding firm for design-driven companies based out of southern CA :
https://hoodzpahdesign.com/

Join us on Behance: https://www.behance.net/live

Chapters
00:00 Start
01:00 Intro
03:00 The process of work and communicating with your client
12:00 Custom typography begins
30:00 The importance of presenting proofs to clients
34:00 Designing with difficult concepts
36:20 Helpful hotkeys
37:30 Advice for creative graduates
44:00 Adding work to your portfolio: Real VS Fictional projects
01:25:00 Time invested in Personal VS commercial branding
01:34:40 Mocking up the can

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Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.

Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities.

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How to Design your Brand Identity - Hoodzpah Design's Branding Tutorial | Adobe Creative Cloud
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