25 - The Secret Science of Customer Segmentation - How Businesses Really See You

🎯 The Secret Science of Customer Segmentation | How Businesses Really See You

Ever wonder why some ads feel like they were designed just for you? Or why companies seem to know exactly which products to push, and when? The answer lies in one of the most powerful tools in business strategy: segmentation.

In this Deep Dive, we cut through the jargon and show you how businesses group customers, why it matters, and how it shapes everything from the products you see on shelves to the ads in your social feed.

📌 Here’s what you’ll learn in this video:

👥 Demographic Segmentation – Age, income, occupation, and the UK’s social grade system (A–E).

🏠 Geographic Segmentation (ACORN) – How your neighborhood can predict what’s in your shopping cart.

🍿 Behavioral Segmentation – Why you buy popcorn at the cinema and how those habits shape product design.

🧩 The Power of Combining Methods – Why layering demographic, geographic, and behavioral data creates an ultra-precise customer profile.

From luxury car ads targeted to wealthy postcodes 🚗 to cinema-only popcorn flavors 🍿, segmentation is everywhere—and once you understand it, you’ll never look at marketing the same way again.

👉 Question for you: Based on who you are, where you live, and what you do, how do you think you’re being segmented right now?

#MarketingStrategy #CustomerSegmentation #Explainer #BusinessInsights