CLINICAL Evidence to SELL Medical Devices / Pharma to Physicians! Advice from Dr. Hemal Gada

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Physician Series 003

We are joined by Dr. Hemal Gada, Medical Director of the Structural Heart Program at UPMC Pinnacle, to discuss how to sell to physicians with clinical evidence. Today we deep dive into the SMART clinical trial published in the New England Journal of Medicine to extract what is important to communicate to physicians to guide their clinical decision making.

As a physician, Dr. Gada understands what is important in clinical decision making for his patients as he makes these decisions daily! He shares his experience through training and as an attending to educate us on how to communicate to physicians about the product you represent to benefit their patients.

Dr. Hemal Gada
LinkedIn:   / hemal-gada-86562994  

Medical Device Matt
LinkedIn:   / mattcabrams  


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CHAPTERS:
00:00 Introduction to Dr. Hemal Gada
00:17 How do I SELL to physicians
02:07 Dissecting a Clinical Paper
05:30 Understanding Impact Factor
06:22 Breaking it down - understanding a paper quickly
08:01 Understanding Trial End Points
14:30 Closing Remarks

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