400 కోట్ల నుండి 500 కోట్ల దాకా మా సినిమా చేస్తుంది - Sahu Garapati | idlebrain.com Jeevi

400 కోట్ల నుండి 500 కోట్ల దాకా మా సినిమా చేస్తుంది - Sahu Garapati interview | idlebrain.com Jeevi #MSG
In this interview, Sahu Garapati, the blockbuster producer of Bhagavanth Kesari and Mana Shankara Vara Prasad (MSVP), discusses his journey, the current state of the film industry, and the massive success of his latest release.

Key Highlights of the Interview:
The Success of Mana Shankara Vara Prasad (MSG):

The producer is optimistic that the film will gross between ₹400 crore and ₹500 crore [11:55].

He confirms the film was a "table profit" project before its release, debunking rumors of financial risk [16:13].

He credits the success to Chiranjeevi’s energetic performance and Anil Ravipudi’s vision to showcase the "vintage" Chiranjeevi [07:23].

Challenges in Post-COVID Production:

Rising Costs: Garapati notes that production costs and remunerations have surged post-COVID [00:41].

OTT Market Shift: Initially, high OTT rates compensated for rising costs, but platforms are now cutting back, making it a challenge to produce high-quality films within the current budgets [01:21].

Producer-Friendly Directors: He praises Anil Ravipudi for being highly budget-conscious and "producer-friendly," ensuring that projects remain financially safe for everyone in the distribution chain [08:46].

Producer’s Background & Philosophy:

Garapati holds an MBA from Dubai, which he says helps him navigate the business side of filmmaking [03:47].

He emphasizes the importance of securing non-theatrical (OTT/Satellite) deals before officially announcing projects to minimize risk in the current market [06:01].

Future Projects:

He has 3 to 4 projects in the pipeline, including two Malayalam films and one multi-lingual "big budget" movie [14:31].

He plans to collaborate with Nani again (his first producer), aiming for a major blockbuster this time [18:45].

A major announcement regarding a "big hero" film is expected in about a month [19:15].

Technical Insights:

The house featured in MSG was a hybrid: the exterior is a real house in Shamshabad, while the interior was an elaborate set built at Annapurna Studios by production designer AS Prakash [09:28].

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