The Hug Drum Online Concert at Tokyo Bunka Kaikan (with Audio Description) | Sony Official

This video contains audio generated by AI.

Sony’s design division, the Creative Center, is engaged in inclusive design, collaborating with various “lead users,” including people with disabilities and elderly people. Through this approach, the team expands its perspectives and creativity to generate new value. As part of these efforts, Sony provided a new musical experience featuring the “Hug Drum” at the online concert ‘Come Join a Concert! Where You Can Watch Music and Listen to Video Projection’ hosted by the Tokyo Bunka Kaikan on March 4, 2025. This event was planned in anticipation of the Tokyo 2025 Deaflympics, with the aim of fostering an inclusive society where everyone can engage with arts and culture. The concert was organized by the Tokyo Metropolitan Government and the Tokyo Metropolitan Foundation for History and Culture, as part of the TOKYO Smart Culture Project, which digitizes cultural resources—such as activities and collections from Tokyo’s cultural facilities—to offer diverse ways to appreciate art. Designers from the Sony Group collaborated in this initiative. This video is a behind-the-scenes documentary showcasing the process leading up to the concert, including user testing, workshops, and dialogues with participants over the past year.

This video has audio description. For the version without audio description, click here.
   • The Hug Drum Online Concert at Tokyo Bunka...  

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