How Learning Journeys Make Learning Stick and Why One-Day Trainings Fail

Tired of running one-off training sessions that don’t really change anything? In this video, Irina Ketkin—Learning & Development consultant and founder of The L&D Academy—shares a smarter approach to workplace learning: learning journeys.

You’ll learn what a learning journey really is, why it’s more effective than traditional workshops, and how to design one using clear learner milestones like Orient, Absorb, Practice, Reflect, Socialize, and Sustain.

We’ll also look at how to choose the right delivery methods at each stage and how to use the AIDA model to market your programs so learners actually show up and engage.

If you’re an L&D professional, instructional designer, HR leader, or trainer looking to build training that sticks—this is for you.

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📚 Sources referenced:
https://journals.sagepub.com/doi/10.1...
https://insights.tt-s.com/en/4-phases...
https://www.iseazy.com/glossary/learn...
  / 5-stages-journey-learning-joan-fletcher-pc...  

Table of Contents
00:00 – Intro: The Problem with One-Off Trainings
00:42 – What Is a Learning Journey?
01:27 – How to Create a Learning Journey
03:02 – Choosing the Right Delivery Methods
03:49 – Key Milestones: Orient, Absorb, Practice, Reflect
05:31 – Bonus Milestones: Socialize & Sustain
06:16 – How to Market Your Journey Using the AIDA Model
06:59 – Final Thoughts & Next Steps
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