How This New Trend Became the Weirdest Obsession

Use code KAIT15 to get 15% off your order of Live It Up! https://letsliveitup.com/youtube #AD

From TikTok tradwives to pop stars adopting retro glamour or singing about “old-school love,” there’s a growing wave of women in pop culture leaning into aesthetics and themes associated with traditional and sometimes conservative values. It’s not always political on the surface, but the imagery, lyrics, and branding choices often echo nostalgia for a past that’s heavily romanticized.

Instagram: instagram.com/stateofkait
____________________________________________________
Sources:
https://www.emorywheel.com/article/20...
https://petercoffin.substack.com/p/co...
https://www.msnbc.com/opinion/msnbc-o...
https://worldwithoutgenocide.org/geno...
https://unidosus.org/blog/2021/12/16/...
https://www.archives.gov/milestone-do...
https://www.tandfonline.com/doi/full/...
https://www.theguardian.com/lifeandst...
https://www.npr.org/2025/08/01/nx-s1-...
https://www.theguardian.com/lifeandst...
https://www.theatlantic.com/newslette...
https://www.tiktok.com/t/ZT6BEx9xE/

Timestamps:
00:00 The Rebrand to Retro
01:31 Faces of the Trend
10:17 The Appeal Behind the Aesthetic
13:39 Why It Works
14:58 Nostalgia Brings Baggage
____________________________________________________

Tech:
Camera https://rstyle.me/+MZqknWePu0yLkyF-3y...
Lens https://rstyle.me/+hy9ZrHhT8ZOWtO7ZjJ...
Mic https://rstyle.me/+ydgR-fySJYlhjnREl4...
Key Light https://rstyle.me/+lQ0_I4-vZ-Uz3gBHwQ...
Soft Box https://rstyle.me/+UM4mlnFg4IEEVzP9AFvZI

Discount Codes:
20% off Fitglow: KAIT20 fitglowbeauty.com
20% off Girlactik: KAIT20 girlactik.com
20% off Beachwaver: STATEOFKAIT beachwaver.com
20% off Olive & June Kits & Systems: KAIT20 oliveandjune.com
15% off Naturium: KAIT15 naturium.com
15% off Dyad: KAIT15 dyadcandle.com/KAIT15
15% off Bodyography: KAIT15 bodyography.com
15% off Live Tinted: LTKAIT15 livetinted.com
15% off CurrentBody: KAITCB us.currentbody.com
10% off YesStyle: STATEOFKAIT10 yesstyle.com
10% off Luv Aj: KAIT10 luvaj.com

Shop my favorite products here: https://shopmy.us/stateofkait
____________________________________________________

FTC: This video is sponsored by Live It Up, and it is not meant for children. Some codes are affiliate and if you use them, I will earn a small commission from your purchase.