Ultra-Processed Foods and The Future of Plant Based Meat - Innovation Director Luke Byrne (THIS)

Today's guest is Luke Byrne (  / luke-byrne-b6699751  ) Innovation & Sustainability Director at THIS.

THIS have been leading the way for plant-based meat in the UK with their range of meat alternatives from bacon to chicken to pork. And more recently they've stepped into the veg-lead and whole food space with their new super superfood range.

Find out more at http://this.co/

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Chapters
00:00 Introduction to Luke Byrne and THIS
03:53 The Vision Behind Plant-Based Meat
06:41 Innovative Product Development Process
09:50 Navigating the Ultra-Processed Food Debate
12:52 Luke Byrne's Journey and Background
15:34 Transition from Unilever to This Brand
18:04 Building a Team in a Startup Environment
21:59 Building a Diverse Team for Innovation
23:31 Navigating the Plant-Based Boom
25:42 Challenges in Product Development
28:09 Tough Days and Learning Experiences
34:58 Future Innovations and Market Trends