Camtasia Animated Text – Kinetic Typography Tutorial

Camtasia animated text – kinetic typography tutorial.

When you add text to your videos, do you just add it to the screen in a lifeless, boring manner, or do you super-charge your words by adding motion to them?

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Adding motion to text is known as Kinetic Typography, a video and online format.

In this video, I show you three cool kinetic typography examples and discover the tricks on how to make otherwise boring text come alive in your videos, and it’s all going to happen inside Camtasia 9. Of course, the principles in here can be universally applied to other capable editors.

What is Kinetic Typography?

Kinetic Typography is an animation technique that is used to change text in numerous ways by making it grow, shrink, fly, spin, fall, pop-up, pulsate, move in slow motion or fast motion.

So, Why use Kinetic Typography?

These moving text elements help to grab the viewer’s attention in a fun way, while also increasing viewer retention time and video shareability.

It is also a great tool to help snazzy up slow parts in you videos where you are concerned about potentially losing your audience.
Moving text videos are also extensively used on websites to immediately engage the viewer and help improve site stickiness.

And, for an advertiser or marketer, kinetic typography is used to evoke emotion, better convey ideas and tell stories, and when combined with other graphics and background music, can also increase the power of persuasion.

The bottom line is that Kinetic typography videos are more easily understood and the messaging is better retained.

A great resource for Kinetic Typography ideas can be found at https://videohive.net/ . Use the search words “kinetic typography” and then just play a few of the product videos.

A few other Camtasia videos that I created that will go well with your exploration of kinetic typography are:

Camtasia 9 Behaviors -    • Camtasia 9 Behaviors  
Camtasia 9 Lower Thirds -    • Camtasia Tips: Camtasia Lower Thirds  
Camtasia Backgrounds -    • Camtasia Backgrounds - Green Screen  
Camtasia Cut, Cut, Cut -    • Camtasia Cut Video  

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