Why You Don't Need More Leads to Close More Deals ft. Stephanie Betters

Hey, it’s Jordan Samuel Fleming, and welcome to another episode of That Real Estate Tech Guy! Today, I’m thrilled to be joined once again by Stephanie Betters, the powerhouse founder and CEO of Left Main REI — one of the leading CRMs built specifically for real estate investors.

Stephanie first appeared on the original run of the podcast, and she’s back to dive into how much has changed in the world of real estate technology. In this conversation, we explore both sides of the tech equation: how a strong CRM foundation powers operational efficiency, and how AI-driven tools like Deal Signals are transforming how investors prioritize and close deals.


Episode Timeline & Highlights


[0:00] – Introduction
[0:42] – Welcoming back returning guest Stephanie Betters, founder of Left Main REI and creator of Deal Signals.
[1:26] – Why technology in real estate has evolved so rapidly and what that means for investors today.
[3:50] – Stephanie’s background as a real estate investor and how frustration with systems led her to build Left Main.
[7:05] – The two sides of today’s conversation: CRMs and AI — and why they’re inseparable in modern investing.
[8:07] – When to invest in a CRM and how to know your business has outgrown spreadsheets and sticky notes.
[21:01] – How Deal Signals automatically cleans your database and flags properties that have already sold.
[22:23] – Predictive analytics: how Left Main uses AI to identify which homeowners are most likely to sell next.
[25:00] – How AI-driven prioritization is changing workflows and increasing conversion rates for investors.
[31:26] – The three must-have tools for new investors: a CRM, a phone system, and a website.
[32:12] – Where to find Stephanie online and how to explore Left Main REI and Deal Signals for your business.


5 Key Takeaways

1. CRM is the foundation. Spreadsheets can’t scale. A CRM organizes your people, processes, and data into one efficient system.

2. Automation drives consistency. The right CRM ensures every follow-up, task, and communication happens automatically — no missed opportunities.

3. AI brings clarity. Tools like Deal Signals reveal exactly which leads to focus on, so you can spend your time where it matters most.

4. Efficiency beats volume. You don’t need to make more calls — you need to make smarter ones. AI helps you prioritize the right prospects.

5. Technology evolves with you. As your business grows, your systems should too. Integrations and intelligent data tools are the future of investing.

Links & Resources:

• Left Main REI – https://leftmainrei.co/

• Deal Signals – AI-powered lead intelligence and data enrichment for Left Main users.

• Connect with Stephanie Betters on Instagram: @stephbetters

• Click Call Scale: The Real Estate Investor’s Ultimate Phone System Playbook – Get your FREE copy at https://clickcallscale.com/thatreales...

• smrtPhone – The only phone system built for real estate investors: https://www.smrtphone.io/

• Visit ThatRealEstateTechGuy.com for past episodes, guest applications, and exclusive discounts on leading real estate technology platforms.