If MONAT Reps are ‘Affiliates’… Why is it Still an MLM? | MONAT X TIKTOK

Are MONAT reps actually TikTok Shop affiliates — or is something else going on?

With MONAT products now being sold through TikTok Shop, many people assume the company has shifted to affiliate marketing. In this video, I break down why that assumption doesn’t quite hold up and explain the key differences between affiliate marketing and multi-level marketing (MLM).

We’ll cover:
📌What affiliate marketing actually is
📌How MLM compensation models work
📌How MONAT reps participate in TikTok Shop
📌Why using affiliate-style tools doesn’t change the underlying MLM structure
📌Who benefits most from this setup — and who carries the risk

This video is not a personal attack on individual MONAT reps. It’s an analysis of business structure, incentives, and platform dynamics based on publicly available information and standard MLM compensation models.
My goal is to help viewers better understand how social commerce platforms like TikTok Shop interact with direct sales companies — and why clarity around these labels matters.

You have a better chance at spotting the elusive Bigfoot than you do making money in an MLM business opportunity, babe. 🦋 🌞

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FAIR USE DISCLAIMER 📣
Everything you’re about to hear is my personal opinion — shocking, I know. Any clips or images shown belong to their rightful owners and are used strictly for commentary, criticism, and educational smack-downs under Fair Use (Section 107). I’m not claiming their stuff as mine, I’m just using it to make a point. No copyright infringement is intended… but a little ridicule of shady business practices absolutely is.