AAE 112 Module 3: Agricultural Extension Clientele & Stakeholders by Glory Mella | SUA Digital

Welcome to SUA DIGITAL, the official academic content platform for Sokoine University of Agriculture (SUA). In this educational video, we explore Module 3 of the course AEE 112: Foundations of Agricultural Extension, focusing on Agricultural Extension Clientele & Stakeholders. This session is expertly presented by Glory Mella.

Understanding the "who" in agricultural extension is critical for any successful intervention. This module dives into identifying the diverse groups of people that extension services serve (Clientele) and the various organizations and individuals who have an interest or influence in the agricultural sector (Stakeholders).

Key Learning Objectives in this Module:
• Identifying Extension Clientele: Understanding the different categories of farmers (small-scale, large-scale, women, and youth) and their specific needs.
• Stakeholder Analysis: Recognizing the roles of government agencies, NGOs, private sector actors, and research institutions in the extension ecosystem.
• Clientele Characteristics: Analyzing the socio-economic factors that influence how farmers receive and adopt new agricultural technologies.
• The Stakeholder Value Chain: How collaboration between different stakeholders improves the delivery of extension services.
• Relationship Management: Strategies for effective communication between extension agents, clients, and partners.

This lecture is a fundamental resource for students at Sokoine University of Agriculture (SUA) pursuing degrees in Agriculture, Agricultural Extension, and Rural Development. It provides the theoretical and practical foundation needed to manage complex agricultural human systems.

Academic Information:
• Institution: Sokoine University of Agriculture (SUA)
• Course Code: AEE 112
• Course Title: Foundations of Agricultural Extension
• Module: 3 - Agricultural Extension Clientele & Stakeholders
• Lecturer: Glory Mella

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