What is Zero-Party Data and How to Use it for Ads

The users of the web are finally noticing the state of their privacy on the internet. (Spoiler: It’s bad.) As the trend towards non-intrusiveness knocks on the doors of capitalism, Internet marketing needs to change as well.

In this video, we’re going to discuss “What is zero party data?”. We’ll show how to make the users trust your brand, how to collect zero-party data, and some of the best zero-party data examples. Let’s rock!


00:00 Intro
01:01 What is zero-party data
04:26 What are the benefits of zero-party data
06:13 How to collect zero-party data
08:22 Conclusions

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