Scaling Senior Transition Services for Demand | Craig Jooste

Welcome back to The Franchise Growth Show, where we're talking Senior Transition and the go-to source for hearing directly from the franchise brands and founders who are building scalable businesses in markets that actually matter.

In this episode, host Joe Carter sits down with Craig Jooste, leader at ‪@GenieSeniorServicesFranchising‬ , to unpack one of the most overlooked—but fastest-growing—service categories in North America: senior transition services.

Here’s the reality most founders are missing👇
The senior population aged 75+ is projected to grow 111.2% by 2034. That’s not a trend. That’s a demographic shift that will reshape housing, healthcare, and family decision-making for decades.

Genie Senior Services stepped into that demand early.

They’ve already completed 5,000+ senior transitions, helping families navigate downsizing, moving, decluttering, and setting up loved ones in new homes—with dignity, trust, and care. And they did it with a mobile, low-overhead, franchise-ready model designed to scale without storefronts, long leases, or bloated staffing.

In this conversation, Craig breaks down:

Why senior transition services are becoming a recession-resistant, high-demand category
How Genie built a mobile, low-cost franchise model with strong margins
The power of regional retirement community partnerships and why they accelerate growth
How franchisees ramp up faster by tapping into existing national and regional relationships
The systems behind Genie’s real-time booking, CRM, scheduling, and invoicing platform
Why this business works as both an owner-operator model and a manager-led scale model
Genie’s expansion plan across Canada and into the United States in 2026

This isn’t just about business growth.
It’s about building a brand in a high-trust industry, where reputation, systems, and compassion create real enterprise value.

If you’re a founder, franchise buyer, or operator looking to scale a service business that delivers both impact and profitability, this episode is required listening.

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The Franchise Growth Show breaks down real franchise and service-based business models—focused on systems, scalability, and building companies worth buying.

If you’re ready to turn revenue into transferable value, not just more work, you’re in the right place.

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