From Law Firm Founder to Creative Agency CEO: Leveling Up the Legal Game with Shermin Lakha

This week on Girls Gone Legal, we sit down with powerhouse attorney and entrepreneur Shermin Lakha — the Founder of LVLUP Legal, a boutique women-owned law firm built to empower underrepresented startups, creators, and entrepreneurs to “level up” and make smarter legal decisions.

Shermin’s firm specializes in business and intellectual property law, and she’s known for her work negotiating investment agreements for early-stage startups and advising beauty, fashion, and creator-driven brands navigating growth in the digital age.

But that’s only half of her empire. Shermin is also the Founder of Tiger Tiger Creative Agency, a talent and production agency currently under contract with Amazon Live, where her team manages A-list creators and celebrities as they build and produce their own livestream shows.

Recognized as a 2024 and 2025 Super Lawyers Rising Star, a Top Entrepreneurial Voice on LinkedIn, and featured in Forbes, Vogue Business, The Hollywood Reporter, and Business Insider, Shermin brings a rare blend of legal insight, creator-economy expertise, and business vision. She also serves as a legal advisor and board member for multiple emerging startups and is active in several women-founded organizations.

In this episode, we dive into her journey building two successful companies, what creators and startups always get wrong about legal strategy, and how women can lead boldly in industries that are evolving at lightning speed.