The CAPB Podcast - Purendure "Pure fuel for endurance sport"
Автор: The CAPB Podcast
Загружено: 2025-10-27
Просмотров: 29
In this episode of the CAPB Podcast, Laura Gardner, co-founder of Purendure, shares her journey from military service to entrepreneurship. She discusses the challenges of creating a natural energy gel product, the importance of branding and the lessons learned along the way.
The conversation also touches on the impact of social media and the significance of feedback in product development. Laura emphasises the need to remember one's purpose in business and the excitement of future possibilities for Purendure.
Chapters
00:00 Introduction and Background
02:34 Military Experiences and Highlights
05:31 Transitioning from Military to Civilian Life
08:32 The Birth of Pure Endure
11:42 Challenges in Product Development
14:41 Branding and Marketing Insights
17:30 Lessons Learned in Business
22:01 Navigating Product Development Risks
26:28 The Emotional Journey of Launching a Product
29:22 The Importance of Personal Touch in Branding
32:16 Future Aspirations and Market Expansion
37:11 The Joy of Running and Community Engagement
42:09 Advice for Aspiring Entrepreneurs
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