#154

Video Description
In this episode of the BlitzBusiness Podcast, we host Anirudh, the founder of Trailytics, as he shares his inspiring entrepreneurial journey. Learn how Trailytics enables brands to optimize their performance through advanced analytics and actionable insights. From securing his first client to building a global presence, Anirudh discusses the challenges of entrepreneurship, the evolving role of AI, and his vision for the future of analytics.

👉 Topics Covered:

Transition from engineering to entrepreneurship
Trailytics’ approach to analytics and consulting
How brands like Cadbury leverage Trailytics for data-driven decisions
Role of AI and machine learning in analytics
Challenges and advice for aspiring entrepreneurs


Timestamps
00:00 - Introduction and Anirudh’s Background
02:35 - How Trailytics Began: Inspiration and Vision
05:00 - Helping Brands Solve Supply Chain and Marketing Challenges
08:20 - A Case Study: Supporting Cadbury with Data Insights
12:10 - Custom APIs and Real-Time Data Integration at Trailytics
16:00 - Role of AI and Tools Like ChatGPT in Analytics
20:10 - Opportunities in Analytics for Brands Across Industries
22:45 - Securing the First Client and Scaling Trailytics Globally
24:30 - Lessons Learned: Managing Teams and Staying Resilient
26:00 - Closing Thoughts: Advice for Budding Entrepreneurs

Key Highlights
Trailytics' Focus: Providing customized analytics and consulting for supply chain, marketing, and business intelligence.
Real-Time Insights: Custom APIs and machine learning models power real-time decision-making for brands.
AI Integration: How Trailytics leverages tools like ChatGPT to streamline workflows while maintaining human-driven insights.
First Client Story: Solving a case study for P&G and scaling from one client to 500+ global brands.
Entrepreneurial Lessons: Insights into managing people, staying motivated, and building a resilient business.


#BlitzBusiness #Entrepreneurship #AnalyticsSolutions #DataDrivenDecisions #Trailytics #AIandData #SupplyChainAnalytics #BusinessInsights #startupjourney

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