Data Management: Why Data Management is Important | Understanding data management principles

Why is data management important?
An organization’s data can be used to improve outcomes in operations, processes, and strategy. Trusted data isn't accidental. Well-managed data depends on planning and design, governance of business and technical processes, and the organization's commitment to high-quality results. It also means protecting sensitive data.
Divided into 12 chapters, this video explains the value of managed data and how to manage data for organizational success before it becomes a huge problem to a business or organization. Understanding data management principles and best practices can help any organization get more value from its data.

An asset produces value; it is an owned or controlled economic resource. Assets are property that can be converted to cash. Data is an enterprise asset, but many companies struggle to manage it. Why is it that most organizations' balance sheets don't include data? This video helps define data as an asset and explains how it differs from other assets. After viewing this video, students will be able to:
• Understand the role of assets and technology throughout history
• Define what a digital asset is
• Understand the differences and similarities between digital and traditional assets
• Explain how digital assets are being used to grow and improve organizations
• Understand the impact of digital assets on business and government

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