From $0 to $17MM: The Sales Training That Changed Everything

Sales training isn't optional for family law firms—it's the difference between 15% and 30% close rates on cold leads.

A lot of attorneys resist sales training because they think it's "dirty." The data shows attorneys sell constantly—to judges, clients, and peers. Our systematic approach at Sterling turned a 15% cold lead closer into a consistent 25-30% performer through daily role-play training and our Council College program.

The result? You need fewer consultations to hit revenue targets, and your intake team development becomes predictable instead of hoping for natural talent.

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📄 CHAPTERS

0:00 - Sales Training Reality Check: Why Attorneys Resist What They Already Do
1:45 - Redefining Sales Commitment: From Dirty Word to Professional Service
5:32 - Sales Training as Growth Strategy: Daily Role-Play Systems That Work
8:38 - Council College Framework: Teaching Attorneys to Listen Before Speaking
12:10 - Lead Follow-Up Systems: The 91-Day Sequence That Converts Cold Prospects 14:37 - Mary's Method: How One Intern Became Our Best Sales Manager
18:38 - Balancing Process with Authenticity: Why Scripts Kill Conversions
23:28 - Activity vs Achievement: The Vince Lombardi Sales Truth

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Ready to crush your operational challenges using the proven systems we used to grow Sterling Lawyers into a $17M family law firm?

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