Don’t Let Marketing Miss the Mark, Neuroscience, Sales & Shon Christy

In this episode of The People Business, Frank Favaro sits down with Shon Christy, a serial entrepreneur with more than 20 years of experience in marketing, sales, and leadership development.

Shon is a recognized LinkedIn sales specialist and currently serves as the Interim CEO of Leadership Ohio, where he works closely with leaders to strengthen clarity, influence, and execution. He shares his entrepreneurial journey and introduces his newest venture, The Neuro Vantage, a company changing how organizations approach marketing by applying neuroscience to how people think, decide, and take action.

This conversation is especially relevant for leaders in the skilled trades who are frustrated with marketing that sounds good but does not convert, sales efforts that feel inconsistent, and messaging that misses what customers actually care about.

Frank and Shon discuss leadership, decision-making, sales strategy, LinkedIn selling, and why better thinking leads to better marketing and business outcomes. This episode is designed for contractors, suppliers, manufacturers’ reps, and service leaders who want to elevate their leadership, improve sales consistency, and build businesses that are easier to do business with.

Subscribe for more conversations focused on #leadership, #sales, #customerexperience, and #businessgrowth in the #skilledtrades.