Sales Page Copywriting in 5 Easy Steps! ✍

Want to learn how to write sales pages? Great. In this video, I touch on five steps every writer and marketer needs to take when doing sales page copywriting.

It all begins with the headline. Most people only read headlines and skim pages so it's important to write an attention-grabbing headline. Read my headline copywriting guide for in-depth strategies but you can't go wrong with benefit-driven, urgent, or mysterious titles.

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Secondly, make sure to properly communicate features and benefits. It's really easy to talk about a product's features and forget the most important part: the benefits! These are the financial, health, or other upsides of the features. They are what customers are truly interested in buying.

Create an FAQ section to answer questions customers would ask. These might be about returns, refunds, using the product, warranties, etc. They help create a frictionless path to purchasing.

Testimonials and reviews act as social proof. They show that previous customers enjoyed the product or service and recommend it. Written testimonials are good but video ones tend to perform better.

Finally, end it off with a good call to action! It should be customized to the individual offer.

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