How to Raise Money for Your Business | Sarthak Ahuja

If you want to raise funds for your business... there is some good news...

There has been a 45% rise in number of startups getting funded in the past 12 months...

And the largest amount of funding in the last year has gone to Consumer Tech which includes D2C... with almost 60% of the ~USD 14 Bn

Now, who are the people funding these deals?

The inflow of money is growing the most not from VCs or PEs... but more from Family Offices and Corporate Venture Capital firms...

Such as Flipkart Ventures, Salesforce Ventures, Sharrp Ventures and Premji Invest...

Some of the new names that have been actively funding are:

Pavestone Capital
Filter Capital
Northern Arc Capital
Ankur Capital
Playbook Partners

And if you want a detailed report on the Investors that are investing across categories, I’ve linked it in the comment below.

It’s the India Venture Capital Report 2025

https://www.bain.com/globalassets/noi...

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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.
Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.