A more accurate way to measure consumer engagement
Автор: McKinsey & Company
Загружено: 2025-11-06
Просмотров: 788
Not all consumer attention is created equal—that’s a critical lesson from McKinsey’s recent report (https://www.mckinsey.com/industries/t...) on content creation and monetization. On this episode of The McKinsey Podcast, McKinsey Senior Partner Kabir Ahuja (https://www.mckinsey.com/our-people/k...) speaks with Editorial Director Roberta Fusaro about something called the “attention equation” and how media players can use it to get a better return on their investments. It’s about quality of focus, Ahuja reminds us, not just quantity of eyeballs.
Articles Mentioned:
The FDI shake-up: How foreign direct investment today may shape industry and trade tomorrow (https://www.mckinsey.com/mgi/our-rese...)
How Strategy Champions win (https://www.mckinsey.com/capabilities...)
Theme music composed, performed, and produced by Joy Ngiaw
See www.mckinsey.com/privacy-policy (https://www.mckinsey.com/privacy-policy) for privacy information
Доступные форматы для скачивания:
Скачать видео mp4
-
Информация по загрузке:
