The Franklin Effect

Benjamin Franklin noticed that receiving a favor from someone often makes them more positively disposed towards you. Psychologists call this “Franklin Effect” a cognitive bias, but Ben Landau-Taylor argues that it can actually be a highly rational response.

Based on Ben's essay on the Franklin Effect: https://benlandautaylor.com/2019/05/3...

Ben Landau-Taylor works alongside Samo Burja at Bismarck Analysis. He has studied sociology, industrial economics, and the psychology of founders.

More from Ben Landau-Taylor:
https://benlandautaylor.com
  / benlandautaylor  

Samo Burja is a sociologist and the founder of Bismarck Analysis, a firm that analyzes institutions, from governments to companies. His research work focuses on the causes of societal decay and flourishing. He writes on history, epistemology and strategy.

More from Samo Burja:
  / samoburja  
https://brief.bismarckanalysis.com
http://samoburja.com