What is Face Negotiation Theory? (Easiest Explanation)
Автор: Social Science Explainer
Загружено: 2025-12-09
Просмотров: 31
Face Negotiation Theory is a communication theory that explores how individuals manage their social identity and maintain their "face" or self-image during interpersonal interactions, particularly in cross-cultural contexts. Developed by sociolinguist Stella Ting-Toomey in the late 20th century, the theory posits that people from different cultures have varying approaches to face management, which can influence conflict resolution and communication styles. It highlights the importance of understanding cultural differences in facework strategies, such as individualism versus collectivism, and how these differences affect communication dynamics. Ultimately, Face Negotiation Theory emphasizes the role of face-saving and face-threatening behaviors in shaping social interactions and resolving conflicts.
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