Sony Music's International Sync Conference in Berlin

What will the future of sync look like? 🤔 🎵

Sony Music colleagues representing over 20 countries addressed this question at the first International Sync Conference in Berlin. The conference focused on topics like the increasing relevance of catalog titles, the protection of music rights on social media, and the use of new platforms and technology to optimize and simplify music licensing for companies and creatives in advertising, film & series, and gaming. Attendees also enjoyed special performances from Sony Music artists Tom Gregory (Epic) and Mari Froes (RCA).

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At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

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