Fintech Marketing Masterclass - Hannah Miet Podcast #45

Who is Cormac? -    • Who is Cormac?  

In this episode, I invited Hannah Miet, founder of micro-agency HMC, to give some honest, no-fluff marketing feedback on Nurturance — and by extension, the mistakes many FinTech, InsurTech, and PropTech companies are making with their messaging, brand, and websites.

Hannah specialises in fractional CMO support for B2B companies (especially commercial real estate, financial services, and SaaS), and she brings a journalism-level eye for clarity, value, and positioning.

We cover:
What 80% of B2B founders get wrong on LinkedIn
Why your website is probably confusing people
How to stop writing to yourself and start writing to your buyers
Personal brand vs company brand on LinkedIn
“Invisible stakeholders” and the real reason your sales messaging doesn’t land
Tips for building trust with the 95% of buyers who aren’t in-market yet
And what it actually means to have consistent, effective messaging across platforms

Hannah also gave live feedback on my own LinkedIn, website, and YouTube — and walked through what she’d fix (and how). A must-watch if you’re a founder, CMO, or revenue leader trying to sharpen your go-to-market engine.

Hannah's website - https://hannahmiet.net
Hannah's LinkedIn -   / hannah-miet-l