Clinique Walked So CeraVe Could Run - The Rise And Fall Of Clinique Skincare

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What Happened to Clinique? The Rise & Fall of an Iconic Skincare Brand

Clinique was once a game changing brand that practically invented dermatologist-backed skincare and brought the idea of skincare routines to the masses. But today, it’s struggling to keep up in a world of TikTok trends, skincare actives, and Gen Z consumers.

In this video, we take a deep dive into the rise and fall of Clinique, from its revolutionary 1968 launch, created by the Estée Lauder empire, to its current struggles with relevance, declining sales, and a long list of lawsuits and controversies. Is Clinique simply a heritage brand lost in time… or could it reinvent itself for a new generation?

Chapters:
00:00 - Intro
01:23 - Great Skin Can Be Created
06:48 - Brand Launch & 3-Step Skincare
13:40 - Early Problems & Financial Crisis
19:20 - Building a Skincare Empire
26:18 - Controversies & Lawsuits
33:57 - Why Clinique Lost Its Prestige
39:30 - Can Clinique Be Cool Again?
43:40 - Final Thoughts


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