What's a Big Idea In Copywriting? - Copyhackers
Автор: Joanna Wiebe
Загружено: 2022-09-03
Просмотров: 2068
In copywriting we often talk about the Big Idea, but what counts as a Big Idea?
Often called "the Father of Advertising", David Ogilvy estimated that he had maybe 20 big ideas in his career.
IN HIS ENTIRE CAREER?!?!?!?!
When you've got a multitude of clients, how can you come up with Big Ideas on the regular.
No sweat, Joanna Wiebe is gonna break it down for you.
After this video, you might be able to get some big ideas of your own.
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