Rebecca Todd: Building a Purpose Driven Photography Business Through Relationships

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In this episode of the Badass Women in Business podcast, Aggie sits down with Denver-based photographer and TruBlu Images founder Rebecca Todd. Rebecca shares her journey from studying photography at LSU to rebuilding her business after relocating from New Orleans to Denver.


They talk about carving out a niche working with mission-driven brands and nonprofits, why relationships matter more than marketing tactics, and how Rebecca has built a sustainable creative business while navigating imposter syndrome, seasonality, and growth. Rebecca also shares powerful behind-the-scenes stories from nonprofit work and offers practical advice for creatives who want to build a business that lasts.


Key Topics Discussed
• Building a photography business rooted in purpose
• Rebranding and niching without limiting growth
• Moving a business to a new city and rebuilding relationships
• Why relationships drive repeat business and referrals
• Imposter syndrome and seasonality in creative work
• Hiring contractors and outsourcing as a working parent
• Growing a creative business beyond one-off projects
• Long-term vision for scaling TruBlu Images nationally


About the Guest
Rebecca Todd is a Denver-based photographer and the founder of TruBlu Images. A New Orleans native, Rebecca works with mission-driven brands and nonprofits to tell meaningful, value-led stories through photography. She is known for building long-term client relationships, finding a clear niche, and creating a creative business rooted in impact and sustainability.


Connect with Rebecca
Website: https://www.trubluimages.com
Instagram:   / trubluimages  
LinkedIn:   / rebecca-todd-27216269  
Facebook:   / trubluimages  
Pinterest:   / trubluimages  
Etsy: https://www.etsy.com/shop/TruBluImages


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