Private Placement Memorandums Explained - What is a PPM & When Do You Use it?

For a more in-depth look at the contents of a PPM, check out Brett's article:
https://www.businessattorneyinaustin....

A private placement memorandum (PPM) is a quasi-legal, quasi-business risk mitigation document. A PPM can be a fairly thick document (50-70 pages) covering what the business is going to do, the risks involved, what you're offering to investors, etc.

Fundamentally, it's a document that might show a court that you revealed as much detail about your business, the offer, the risks, and all the information relevant to your deal.

You'll see a PPM when you're offering securities in a private context or an offering of private securities to investors.

It's best practice to produce a private placement memorandum, but it's rare that you're required to do so. Whether you have to do so or not really depends on how much money you're raising, who you're raising it from, how many people are investing, the exemptions that you're using, and many more considerations.

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Have questions? Book a call, and talk to Brett today:
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You can reach Brett through:

https://rebrand.ly/clarity-brettcenkus
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Brett A. Cenkus has 20+ years of experience in business law, finance, and entrepreneurship. Through Cenkus Law, PC, he provides advice and services for mergers & acquisitions (M&A), securities offerings, founders’ agreements, and other general business law issues.

Through Braaten Woods, LLC, Brett helps business owners in the lower middle market ($2MM - $25MM) position themselves for sale, find buyers, negotiate, and close M&A deals.

Brett also maintains merger-resources.com, a site packed with free articles, videos, checklists, deal diagrams, template contracts, and other tools to help pass M&A knowledge to others.

Brett regularly consults with entrepreneurs and invests his own capital as an angel investor.

From 2010-2013, Brett served as Chief Legal Counsel of a publicly-traded international oilfield services company. From 2001 to 2006, he and a partner founded and built Paragon Residential Mortgage. Bridge Investments acquired Paragon in 2006.

Brett holds a Juris Doctorate from Harvard Law School and a Bachelor of Arts degree in Economics from Messiah College in Grantham, Pennsylvania.

Brett lives in Austin with his wife, Cathryn, and two children. He enjoys reading, squash, classic movies, great food and wine, and the New England Patriots.


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