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This episode of The Nordic Venture Show podcast features Kuurai - a company established to assist businesses, particularly smaller ones, with navigating the complexities of compliance, including the upcoming Digital Product Passport. The company aims to help organizations of all sizes gather and utilize supply chain data, enabling them to meet regulatory requirements and gain advantages from this information. Their core mission is to facilitate a global shift toward a circular economy by offering user-friendly digital tools. Kuurai envisions a future characterized by efficient resource utilization and minimal waste, with seamless digital integration across supply chains. Their ultimate goal is to empower sustainable business operations through transparency regarding a product's lifecycle, from production to disposal.