Knowing Your Audience // Audience Analysis for Public Speaking

⚡👉🏼 Get your free audience analysis worksheet here: https://wordcortex.com/audience/ 👈🏼⚡

Knowing your audience sets you up for success as you prepare for a speech or presentation. The public speaking technique of audience analysis can help you better connect with your audience, keep them engaged and leave them inspired.

Plus, you can preempt any distractions for your audience with context analysis and paying attention to the environment you’re speaking in.

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OK, let’s prepare with the audience in mind.

Your audience will typically experience these emotions along your speech or presentation: at first, they are interested, then they become engaged and involved, and finally they feel motivated or inspired.

Here are some questions for audience analysis with the goal of achieving the three emotions: audience interest, engagement and motivation.

🔎 AUDIENCE INTEREST:
⇢ Who are they? What do they care about?
⇢ Are they attending by choice?
⇢ What do they already know?
⇢ What do they NEED to know?

💡 Helps you decide how to open a presentation, come up with opening hooks and introductions.

🔎 AUDIENCE MOTIVATION:
⇢ What are their challenges or frustrations? What is their ideal solution?

💡 Helps you decide which story, anecdote or example to use so your audience can better RELATE to it. Also helps you decide how to end your speech/presentation.

🔎 AUDIENCE ENGAGEMENT:
⇢ Do they have any preconceptions or biases?
⇢ What would they disagree on?
⇢ What is their likely mood?

💡 Helps you decide your speaking tone, body language and any changes in your energy levels.

By knowing your audience, their demographics, the context/environment, you set yourself up for success every time you speak.

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⚡👉🏼 Get your free audience analysis worksheet here: https://wordcortex.com/audience/ 👈🏼⚡
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▶ Anita Ramanathan is a speaker, writer and neuroscientist. She brings a refreshing perspective on communication and public speaking on Word Cortex.