The 1 Black Friday marketing trend you MUST know for 2025

The key Black Friday/Cyber Monday trend for 2025 is personalization — and it’s reshaping every aspect of marketing. As consumers grow weary of generic, AI-generated content, they’re seeking real, human connections with the brands they support. This shift is driving brands to lean into authenticity through micro-influencer partnerships, user-generated content, and values-driven messaging. Emerging technologies like AR/VR and personalized email sequences also play a role, helping customers feel seen, understood, and engaged across every channel.


🕒 Timestamp:

00:00 Intro
00:46 The one Black Friday 2025 trend: Make it personal
01:36 Leverage User-Generated Content
03:22 Partner with Micro-Influencers
04:44 Emphasize Sustainable and Ethical Shopping
05:58 Offer Custom experiences via AR and VR
07:30 Take an Omnichannel Approach
09:30 Pull Everything Together With Email Marketing
11:06 Outro: Personalize your Black Friday marketing for success


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This year’s biggest Black Friday and Cyber Monday trend isn’t about flashy discounts or viral gimmicks—it’s about making it personal. As AI-generated content floods the market, shoppers are craving authenticity. The brands that stand out will be the ones that feel human, relatable, and connected. This shift impacts every aspect of your strategy, from the content you produce to the way you communicate your values.
One powerful way to tap into this trend is through micro-influencers and user-generated content. Micro-influencers feel more like trusted friends than celebrities, and their followers value their opinions. Pair this with UGC—real photos, videos, and reviews from customers—and you’ve got social proof that doesn’t feel like advertising. It’s marketing made by and for real people.
Sustainability and immersive shopping experiences are also key. Conscious consumers want to know what your brand stands for, and they’re willing to support businesses that align with their values. Meanwhile, tools like AR and VR let shoppers see your products in their world—whether it's trying on sunglasses or previewing furniture in their homes—making the experience more personal and relevant.
To pull everything together, adopt an omnichannel approach and prioritize personalized email marketing. Ensure your voice stays consistent across platforms, tailor your content to each audience segment, and build a cohesive customer journey. With the right email strategy, you can nurture leads, boost sales, and make your holiday campaigns feel like a conversation—not just a promotion.


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