Danielle Gifford: AI is already reshaping your SMB team, whether you planned for it or not
Автор: Digital Journal
Загружено: 2025-06-23
Просмотров: 145
In this Inventures 2025 interview, Digital Journal sits down with Danielle Gifford, managing director of AI at PwC, to unpack how Canadian small and medium-sized businesses can move from AI buzz to real business value.
Gifford shares why more SMBs are deploying AI tools and seeing productivity gains, but warns that many still lack the strategies and guardrails to measure impact, protect data, and support employees through the changes. She explains how AI councils, cross-functional teams, and HR inclusion can help companies use AI responsibly and keep it aligned with clear business goals.
From privacy considerations to tech stack audits, Gifford’s perspective shows why AI success is less about the latest tool and more about governance, people, and ROI. Her advice for leaders is simple: don’t chase AI for its own sake, make sure it works for you.
This conversation is part of Digital Journal’s Inventures coverage in partnership with Alberta Innovates, featuring voices driving innovation across Canada’s economy.
Watch the full interview for insights on how to keep AI practical, secure, and human-centred.
For more Inventures coverage, visit digitaljournal.com/topic/inventures
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