Ep. 295: Why Property Journalism is Broken and What Needs to Change to Fix It with Kieran Clair

In this episode of Geared for Growth, Mike sits down with Kieran Clair, seasoned property journalist, editor, and co-founder of Bricks & Mortar Media — a communications firm built specifically for the real estate and finance world.

But today, it’s not just about the headlines Kieran has helped shape — it’s about what’s been happening behind the scenes.

With decades of experience navigating the pressures of modern media, Kieran offers a candid look into the rise of click-driven content, the decline of investigative reporting, and how financial pressures are reshaping what gets published — and what gets left out.

He also shares his insights on the increasing role of AI in journalism, why the “voice” of a journalist still matters, and what readers need to look for to separate credible insights from well-disguised fluff.

What we cover in this episode:
How journalism in the property space has evolved (and not always for the better)
The silent dangers of biased reporting and under-researched property content
Why the death of investigative journalism is hurting investors
The role of AI in media — what it gets right, and what it can never replicate
How to tell if a piece of content is credible or just well-polished fluff
What needs to change in property journalism to serve consumers better
Why great journalism always starts with a strong, authentic voice

If you’ve ever made a property decision based on a media article — this episode will make you think twice.

Here at MCG, we are committed to creating a forum and education series for property owners and investors. We do depreciation differently and offer a set rate for Replacement Cost Estimate reports. A first in the industry. Join our clients saving more on their tax today https://www.mcgqs.com.au/

LISTEN TO THE EPISODE:

Spotify: https://bit.ly/46SD7rc
Apple Podcasts: https://apple.co/4kTybpK
Website: https://gearedforgrowth.com.au/

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